Manela Solutions
I'm Lee Manela — I help retailers and brands fix messy product catalogs, stand up marketplace storefronts, and build the custom software that operations teams actually need.
What I do
Product data that's inconsistent, duplicated, or wrong is the root cause of most order and returns headaches. I audit and rebuild it so it's accurate everywhere it lives.
Listings, inventory sync, and fulfillment workflows for Walmart Marketplace, Amazon, and Shopify storefronts — set up correctly, then monitored so they stay that way.
When off-the-shelf tools stop being enough, I design and build the internal tools or customer-facing apps that fill the gap.
Recent work
Streamlined product data management and marketplace integrations to improve catalog accuracy and order processing efficiency.
Walmart Marketplace storefront management — optimized listings, inventory workflows, and performance tracking for consistent growth.
Lead programmer & UX designer for a continuous-recognition memory test grounded in decades of Stanford and VA Palo Alto research.
Why Manela Solutions
Most consultants are either strategy people or engineers. I've run the operations side of ecommerce businesses and built the software that supports it, so recommendations come with a working prototype, not just a slide deck.
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